“Our continued strong growth in users is a testament to the quality of our products and services,” said Scott Kurnit, Chairman and CEO of About. “We are particularly proud to demonstrate aggressive growth in our user-base without a corresponding jump in marketing expense. We have reduced marketing expenses as a percentage of revenue consistently during the past three quarters, while at the same time nearly doubling our monthly unique users.”

About is the leading network of comprehensive vertical sites for users and marketers. The network includes more than 700 highly targeted environments, each overseen by a professional guide. Each vertical site provides a complete customer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (May 2000) ranks About.com as the 7th largest Web Property. More information on the company can be found on its Web site at http://about.com.

This news release contains forward-looking statements that involve risks and uncertainties regarding About. Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About's reports and documents filed from time to time with the Securities and Exchange Commission.