About's newly launched Industry Network (http://about.com/industry) is powered by ABZ and is an example of the product ABZ has to offer wide ranging customer groups within the B2B sector. ABZ is an industry-focused content aggregator and outsourcer. It delivers a highly customizable turnkey product in the look and feel of each respective client. The ABZ product is designed for any business that's B2B focused or relies on in-depth industry knowledge to serve customers and employees, from Fortune 1000 vendor sites to corporate intranets, exchanges and information sites.

ABZ is now live within the About Industry Network with 30 verticals supported by blue chip marketing partners, including American Express Corporate Services, AT&T Wireless, CDW, IBM, and Xerox. The new Industry Network includes targeted news feeds, industry and market research, company profiles and expert Q&A, and maintains the expert human leadership that sets About apart. The General Managers within the Network have an average of 15 years experience in their fields and have created what ABZ believes will be the definitive source of information for industry participants. Vertical topics range from Air Quality to Biotech to Pulp/Paper to Hospital Administration to Electric Power to Composite Materials.

About, with its patented distributed workforce and publishing system, is the proven leader in creating and monetizing verticals on a broad scale. With this expertise at its foundation, ABZ is poised to become a leading content aggregator and outsourcer in the B2B space. By "showcasing" its abilities on About, ABZ achieves brand leverage, reduced marketing costs and high traffic from the outset.

Mr. Arvind Gupta, 38, has been appointed CEO of ABZ. Arvind joins ABZ from MarchFIRST, a global management and Internet consulting firm, where he was Global Head of the Media & Entertainment Practice and a member of the Global Strategy Council. Previously, he was a Principal at Booz Allen & Hamilton. He has been an advisor to some of the largest global companies including Universal Studios, News Corp., Disney, Viacom, CNN and NBC. Arvind holds an MBA in Finance from Columbia Business School and a Master of Science in Industrial Engineering from Rutgers University.

"We will be successful because ABZ embodies About's expertise in harnessing the power of the Web in aggregating content and developing communities," commented Arvind Gupta, CEO of ABZ, Inc. "ABZ is fast and flexible and our verticals dynamically adjust to industry and client-specific shifts in ways no competitive offerings can. We offer a unique product in the fastest growing segment of Internet commerce and are poised to have a formidable presence in the B2B space."

"The formation of ABZ is an important part of our development on many levels," commented Scott Kurnit, Chairman & CEO of About. He added, "About will now gain greater customer leverage through the pervasiveness of reaching users where they live, WORK and play. The About model is viral, scalable and very difficult to duplicate and ABZ will mirror these traits in the B2B market. We are excited to bring Arvind on board to lead these efforts, as his industry expertise and leadership qualities make him a perfect fit."

ABZ is a leading B2B content development and outsourcing company. ABZ's turnkey content and technology platform delivers a private-labeled product focused on mission-critical industry information and procurement decisions. ABZ serves Fortune 1000 vendor sites and corporate intranets, industry consortia, independent exchanges, and Web information sites. ABZ's platform currently includes 30 highly targeted industry verticals. More information on the company can be found on its web site at http://abz.com.

About is the leading network of comprehensive vertical sites for users and marketers. The network includes more than 700 highly targeted environments, each overseen by a professional guide. Each vertical site provides a complete customer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (August 2000) ranks About.com as the 7th largest Web Property. More information on the company can be found on its Web site at http://about.com.

This news release contains forward-looking statements that involve risks and uncertainties regarding About. Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About's reports and documents filed from time to time with the Securities and Exchange Commission. SOURCE About, Inc.

CONTACT: Media- Tabatha Sturm, tabatha@about-inc.com, 212-204-1636, Investors - Kelly Lofts, klofts@about-inc.com, 212-204-1587, both of About, Inc.