"The efficiency of our business continues to lead the market," said Scott Kurnit, Chairman and CEO of About, Inc. "Our ability to launch three new country specific gateways to About while staying on track for Q1 2001 profitability is a testament to our highly scalable model and team. Additionally, while many companies are reporting disappointing results, I'm pleased to announce that we've just had another stellar quarter and expect to report a 30% increase in third quarter revenue as compared with our most recent quarter. We believe this is a strong indication of our outstanding execution and our position as the clear leader in targeted marketing."

About is the leading network of comprehensive vertical sites for users and marketers. The network includes more than 700 highly targeted environments, each overseen by a professional guide. Each vertical site provides a complete customer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (August 2000) ranks About.com as the 7th largest Web Property. More information on the company can be found on its Web site at http://about.com.

This news release contains forward-looking statements that involve risks and uncertainties regarding About. Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About's reports and documents filed from time to time with the Securities and Exchange Commission. SOURCE About, Inc.

CONTACT: Media- Tabatha Sturm, tabatha@about-inc.com, 212-204-1636, Investors - Kelly Lofts, klofts@about-inc.com, 212-204-1587, both of About, Inc.